Where Does Comme Des Garcons Come From

Committed to working in Tokyo, Japan, Comme des Garçons started in 1969. It is a fashion brand with a radical and innovative style, established by Rei Kawakubo. She attended Keio University in Tokyo majoring in fine arts and literature. Upon graduation, she briefly worked in advertising before finding her love of design. She experimented and learned the techniques of pattern making and construction by her own practice.

From the very beginning Rei Kawakubo has created this brand through a passion for clean

Kawakubo began to create garments without any formal training in fashion. She began to run her first retail store in Tokyo in the early 1970’s. The French word for the brand name means, “like some boys. https://commedesgarrcon.com/ was her wish to cross the gender lines between men’s and women’s wear. She broke from the stereotype notion of beauty, shape, and the essence of fashion.

Commence by reading the story of Comme Des Garçons’ introduction to the world in Paris

In 1981, the brand burst onto the Paris Fashion scene with an amazing show. The collection was described by critics as dark, distressed and intentionally unconventional in all aspects. Clothing that looked ripped and unfinished was a first for westerners. Asymmetry, holes and raw edges were made a conscious part of the design process throughout Kawakubo. It was one show that changed the world’s perspective on Japanese designers forever.

Tokyo’s influence remains in all of Kawakubo’s collections

The discipline, minimalism and artistic rebellion of the Tokyo culture deeply influenced Kawakubo’s design philosophy. Japanese aesthetics embrace and appreciate imperfection and transience in beautiful and meaningful ways. Kawakubo embraced these concepts and translated them into wearable, thought-provoking clothing each season. Despite her international fame and success, she never forgot her hometown of Tokyo. Her Japaneseness continues to be the impetus for allComme des Garçons collections.

The Brand quickly became a global fashion powerhouse

After it made a successful debut in Paris in the 1980s, Comme des Garçons grew quickly. For overseas markets and various market segments, Kawakubo created several sub-labels. Play, Noir, and Homme Plus were some of the most well known lines in the world. The now-famous heart with eyes became one of the world’s most recognizable fashion logos. The brand’s stores are a success in Tokyo, Paris, New York and London today.

Dover Street Market embodies the Brand’s creative retail vision

In 2004, Kawakubo and her husband Adrian Joffe founded the market, known as Dover Street Market. The first concept store to open was in Mayfair, London, and had a profound impact. It assembled various luxury and avant-garde brands under a single well-chosen roof. The store design comes in complete transformation every time of season and each creative refresh. Today Dover Street Market sites can be found in New York, London, Beijing, Tokyo and Singapore.

Coming from Comme Des Garçons this Redefining Fashion on its own terms is a reality

It is that Kawakubo, as a leader of the brand, remains as fiercely independent, and creatively in control as ever today. She never conforms to commercial mainstream fashion or the seasons. Each collection asks customers to reflect on the meaning and purpose of garments. This brand never fails to make people talk, think and appreciate it in the global fashion community. In fact, Comme des Garçons is a living entity that continues to be a sign of what happens when art and fashion take on a bold stance.