Where Is Comme Des Garcons From​

The brand of Comme des Garçons is from Tokyo, Japan. This famous fashion house was founded in 1969 by Rei Kawakubo. She started its business as a clothing brand in her country. The brand broke many of the taboos in the entire sphere of beauty and fashion. The revolution was a revolutionary label and its creative hub was Tokyo. Kawakubo created a new thing from the Japanese soil. This was a fashion house like no other in the world.

The founder of Rei Kawakubo is the founder of everything in Tokyo Japan.

Rei Kawakubo is a designer who started Comme des Garçons with a radical vision. Studied Fine Arts and Literature at the Keio University in Tokyo. She started her career in advertising but decided to become a designer of clothes. Though not trained in the arts of fashion, she made masterpieces. https://commedesgarrcon.com/ was through sheer determination that Kawakubo’s first collection made its debut. She was profoundly influenced by Tokyo’s underground creative community in her initial designs. Every aspect of her groundbreaking collections was influenced by her Japanese roots.

The name of the brand is derived from the French Language.

In French “Comme des Garçons” means “like boys”. Kawakubo selected a French phrase for its intended worldwide audience. She desired the brand to have an elegant and enigmatic image. It is named as a protest to the old-fashioned ideas about women’s fashion. It is a representation of her attitude towards the cross-dressing of clothes. The French pronunciation endowed the Japanese label with international and artistic ambiance. It was an apt name from the get-go, reflecting her non-traditional design approach.

Paris became the Brand’s second Creative Home.

In 1981, Comme des Garçons officially made it to Paris fashion. It was with great artistry that Kawakubo introduced her first collection in Paris. Her all black, torn and asymmetric designs were termed shocking by critics. In her first reviews, western fashion editors referred to her style as “Hiroshima chic. Neither her first appearance in Paris, nor the controversy surrounding it, could’ve been the end of her breaking the global fashion conversation. Nowadays, the brand takes part in Paris Fashion Week 100% of the time. Comme des Garçons was firmly established on the international stage with its presentation in Paris.

Tokyo continues to be the heart of Comme Des Garçons.

The company still has its headquarters in Minami-Aoyama, Tokyo today. Their major creative and business activities take place in this high-prestige area of Tokyo. Kawakubo is always inspired by the Japanese culture and aesthetic traditions. Her design concepts are strongly influenced by Japanese ideas on wabi-sabi and imperfection. The flagship stores of the brand are found in Tokyo and are clearly the original form of the brand. Only exclusive items are made available in Tokyo stores than in any other international market. The city continues to be the spiritual and operational heart of the brand.

As a global brand, Comme Des Garçons expands its reach to promote designer swimwear to the outside world.

The brand expanded to several sub brands and international stores. Play and Comme des Garçons Homme made a big hit on the international market. On a global scale, streetwear is graced with the iconic heart logo featuring eyes. Their retail concept, Dover Street Market, is now available in the major cities of the world. Each has its own shops in New York, London, Singapore and China. The design of the brand is always eccentric and fearless at each location. The brand’s strong Japanese and avant-garde character has never been lost in expanding it globally.

Continuing to shape today’s fashion, Comme Des Garçons is a complete success

It is a brand that actively influences the designers’ perspective on fashion today. Even at the ripe old age of 70, Kawakubo personally makes the creative calls. She challenges the ideology of beauty in each of her new lines. In the design history curriculum at fashion schools around the world, her work is taught. She is regarded as their greatest creative influence worldwide by young designers. Comme des Garçons has shown that fashion can be true fine art. The company’s Tokyo roots remain its source of creativity in the world to this day.